Maryland Bids > Bid Detail

Radio Ads for Study Participants

Agency:
Level of Government: Federal
Category:
  • R - Professional, Administrative and Management Support Services
Opps ID: NBD00159008976784380
Posted Date: May 16, 2023
Due Date: May 22, 2023
Solicitation No: NICHD-23-145
Source: https://sam.gov/opp/0b234d15e4...
Radio Ads for Study Participants
Active
Contract Opportunity
Notice ID
NICHD-23-145
Related Notice
Department/Ind. Agency
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General Information
  • Contract Opportunity Type: Combined Synopsis/Solicitation (Original)
  • All Dates/Times are: (UTC-04:00) EASTERN STANDARD TIME, NEW YORK, USA
  • Original Published Date: May 16, 2023 09:22 am EDT
  • Original Date Offers Due: May 22, 2023 05:00 pm EDT
  • Inactive Policy: Manual
  • Original Inactive Date: May 24, 2023
  • Initiative:
    • None
Classification
  • Original Set Aside:
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 541890 - Other Services Related to Advertising
  • Place of Performance:
    Bethesda , MD 20892
    USA
Description

This is a combined synopsis/solicitation for commercial items prepared in accordance with the

format in FAR 12.6 as supplemented with additional information included in this notice. This

announcement constitutes the only solicitation and a separate written solicitation will not be

issued. This solicitation number is 75N94023Q00055 and is issued as a Request for Quotation (RFQ).

The solicitation/contract will include all applicable provisions and clauses in effect through

Federal Acquisition Circular 2023-03. The North American Industry Classification (NAICS) Code is

541890 and the business size standard is

$19m. However, this solicitation is not set aside for small business. This acquisition is being

conducted using Simplified Acquisition Procedures in accordance with FAR Part 13. Eunice Kennedy

Shriver National Institute of Child Health and Human Development (NICHD) have a requirement for a

radio broadcaster with multiple radio stations that can air ads throughout the District of

Columbia, Maryland and Virginia (DMV) area.

The vendor must be a radio broadcaster with multiple radio stations that can air ads throughout the

DMV. The radio stations must have a wide audience in the DMV area, because the recruitment area is

the DMV. The approved language for the ads has already been created and approved by NIH

Institutional review board, thus voice over or a need for an outside vendor or independent

contractor to create the language for the ads is not needed.





Background

The National Institutes of Health (NIH) is the nation’s leading medical research agency and the

primary Federal agency whose mission is to seek fundamental knowledge about the nature and behavior

of living systems and the application of that knowledge to enhance health, lengthen life, and

reduce illness and disability, conducting, supporting and making medical discoveries that improve

people’s health and save lives. The National Institute of Alcohol Abuse and Alcoholism (NIAAA) is a

part of the National Institutes of Health (NIH) and the Office of the Clinical Director conducts

several research studies which requires participants. Vendor will place radio ads on multiple radio

stations for NIAAA studies. They will have at least 30,000 impressions a week for radio

advertisements aired on the radio stations.

Statement of Objective:

Study subject recruitment using on air radio advertising done by a radio station in the Washington

DC metro area.

Scope of Work

Ads will be used to recruit treatment seeking and healthy volunteers. Ads will target healthy

volunteers who are not looking for help with their drinking as well as people who have tried to

stop drinking but can’t. The NIAAA has provided 2 NIH Institutional Review Board approved radio

scripts, 30 seconds each, that will be aired on the radio stations to recruit study volunteers.

Radio stations must broadcast in the Washington DC metro area to recruit study participants to come

into the clinical center in Bethesda Maryland. NIAAA does not pay for travel for study

participants. Radio station must have a large reach in order to be heard in over 50 households per

month. Ads must be aired and heard over 700,000 times over two months period across multiple DC

metro area radio

radio stations must have demographic reach

which includes males and females of African American, Asian, Caucasian and Hispanic backgrounds.





Deliverables / Reporting Requirements: Weekly ad with monthly invoices and listing of how many ads

placed a day, time of broadcast and which stations were used.

A written summary report and invoices msut be submitted monthly



Period of Performance:

One full calendar year and estimated start date June 2023.



The offeror must include a completed copy of the provision of FAR Clause 52.212-3, Offeror

Representations and Certifications – Commercial Items with its offer. The provisions of FAR Clause

52.212-1 Instructions to Offerors – Commercial Items; FAR Clause 52.212-2, Evaluation – Commercial

Items -Evaluation Procedures: The Government will award a procurement resulting from this

solicitation to the responsible offeror whose offer, conforming to the solicitation, based on

lowest price/technically acceptable. Only those offerors determined to be in compliance with the

requirements as stated in this solicitation will be considered for award. Non-conformance with this

requirement may result in the offeror's quote being determined unacceptable.

The offeror must include a completed copy of the provision of FAR Clause 52.212-3, Offeror

Representations and Certifications – Commercial Items with its offer. The provisions of FAR Clause

52.212-1 Instructions to Offerors – Commercial Items; FAR Clause 52.212-2, Evaluation – Commercial

Items; FAR Clause 52.212-4, Contract Terms and Conditions – Commercial Items; and FAR 52.212-5,

Contract Terms and Conditions Required to Implement Statutes or Executive Orders – Commercial Items

– Deviation for Simplified Acquisitions applies to this acquisition. Note to vendor: The vendor

must provide a completed copy of FAR 52.204-24, "Representation Regarding Certain

Telecommunications and Video Surveillance Services or Equipment" with their quote in response to

this solicitation. The offeror must include their Unique Entity ID (UEI), the Taxpayer

Identification Number (TIN) and the certification of business size. The clauses are available in

full text at http://www.acquisition.gov/far/. Vendors capable of furnishing the government with the

services specified in this synopsis should submit a copy of their quotation/offer to the following

email address: robinsti@mail.nih.gov Attn: Tina Robinson by the due date and time below. Offers

must also be accompanied by descriptive literature and/or other information that demonstrates that

the offer meets all the foregoing requirements. Offeror must include which radio stations will air

the ads, monthly breakdown of impressions, days and times the ads are to be aired for the duration

of the period of performance. Quotations will be due within seven calendar days from the

publication date of this synopsis thus NLT May 22, 2023, before 5:00 pm EDT. The quotation must

reference Solicitation number 75N94023Q00055 and Solicitation number 75N94023Q00055 must be on/in

subject line of email. All responsible sources may submit a quotation, which if timely received,

shall be considered by the agency. Any questions must be sent via email to robinsti@mail.nih.gov

and must include Solicitation number 75N94023Q00055 in the subject line of email.

Note: In order to receive an award, contractor must be registered as all awards and have valid

certification in the System for Award Management (SAM) @ www.Sam.gov. Lack of valid registration in

SAM will make an offeror ineligible for award.






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