Rockville Economic Development, Inc. (REDI) is seeking a qualified firm or firms with experience in marketing research (both quantitative and qualitative), message/positioning development, and municipal and business location identity/branding including the development of a brand value statements; logo development and associated graphic standards; and recommendations for brand rollout through social media marketing as well as traditional marketing with an implementation plan that outlines budget and timeline. The firm should also work with key stakeholders to develop physical marketing materials, including a one-pager, trifold, and other print media. In addition, the firm will create a branded landing page that stakeholders (like brokers, site selectors, and economic developers) can share or link to in their marketing materials. This branded website should orient users geographically and provide compelling “why this area” content.

RFP Questions

REDI will answer RFP questions that are sent via email no later than Friday, January 6, 2023, by 5:00 p.m. (ET). Submit questions to Richelle Wilson at Richelle@RockvilleREDI.org For security reasons, you must enable JavaScript to view this E-mail address. with the subject line “Questions for RFP, Branding for Life Sciences/Biotech/Immunology Business Location/District in Rockville and Gaithersburg.”

RFP Submissions

RFP submissions must be received by Wednesday, January 18, 2023, at 5:00 p.m. (ET) to be considered. Email proposals to Richelle Wilson at Richelle@RockvilleREDI.org For security reasons, you must enable JavaScript to view this E-mail address. with the subject line “Proposal for RFP, Branding for Life Sciences /Biotech/Immunology Business Location/District in Rockville and Gaithersburg”